Lead Generation and Lead Management Process From FB Adword

Lead ads are the best way to run lead generation campaigns on Facebook and Instagram. Lead ads let people show their interest in a product or service by filling out a form in the ad with their details and allowing a business to follow up with them.

About lead ads :-

About lead ads
Lead ads are a type of ad that allows you to run lead generation campaigns on Facebook and Instagram. Unlike other ad types, lead ads include a contact form that lets people show their interest in a product or service by filling out the form with their details and allowing a business to follow up with them.

On your lead ads contact form, you can request email addresses or contact information from people who click on your ad. You can even ask people custom questions. Lead ads can be used to collect sign-ups for newsletters, price estimates, follow-up calls and business information.

Benefits :-

Contact forms are included in your ad: When people click on your lead ad, they'll be prompted to fill out a short form to send you their contact info.
Choose which questions to ask in your form: You can customize the questions in your lead ad form so that it's tailored to your business.


How Businesses Like Yours Are Using Facebook's Lead Ads
Businesses of all sizes and varying industries are using lead ads to find new customers who are likely interested in their products or services. If you're new to lead ads or haven't created lead ads on Facebook, here's some information that should help you decide if lead ads are a good option for your business:


Like other ads on Facebook and Instagram, you can create lead ads using ad creation. In addition, lead ads allow you to collect information from potential customers. The information you can collect includes, but isn't limited to, names, email addresses, phone numbers and much more. You can even ask people custom questions that you care about (ex, What products are you interested in?). Lead ads can be used to collect sign-ups for newsletters, price estimates, follow-up calls and business information, making them a great way to identify potential customers and share relevant information with them in the future.

Even better, with lead ads, the contact form you ask people to fill out will appear natively on Facebook and Instagram. This means you don't need to worry about creating a form on your website.

What types of businesses find success with lead ads?

Many types of businesses find success with lead ads. Below you'll find a list of business types that currently use Facebook's lead ads. Keep in mind that this list isn't exhaustive. If you're not sure whether lead ads are right for your business, visit our lead ads help page to learn more about getting started with lead ads.

Types of industries using lead ads:

Education, Automotive, Financial Services, Gaming, Ecommerce, Retail, Consumer Packaged Goods (CPG), Entertainment, Media, Professional Services, Business-to-Business (B2B) and more.

If you're looking for tips on how to set up your lead ad to meet your business goals, check out the table below for ideas on setting up your lead ads.

Business Goal: What you want to drive with your lead ads.	Industries	Commonly requested user information	Common custom questions
Newsletter sign up	All, especially entertainment and media	Email, Gender	Newsletter preferences (Ex, How often do you want to hear from us?)
Inquiry/interest forms	Education, professional services, financial services	Full name, Email, Phone number, Company name, Zip code	What's your desired field of study? When was your enrollment date? What type of legal service are you?
Applications, pre-orders, sign-ups	Financial services, e-commerce/retail, professional services	Email, Phone number, Full name	Qualifying questions (Ex, What products are you interested in?)
Sign-ups for deals, coupons, offers	Retail/e-commerce	Email address, Zip code, Gender	What would you like to receive coupons for? Select all categories that apply.
Registrations for events, conferences	Entertainment, B2B	Email, Phone number, Full name	Event preferences (Ex, What speakers would you like to see?) What size is your company? What size is your sales team? What's your primary trade?
Contests	All	Email, Phone number, Full name	Which product/flavor/category would you vote for?
Insurance quote	Financial services	Email, Phone number, Marital status	Do you currently have [blank] insurance? When would you like to move?
Auto quote/configure a car	Auto	Email, Phone number, Zip code	What's the make and model of your car? What year was your car made? What's your car's annual mileage?
Test Drive	Auto	Email, Phone number, Zip code	What model are you interested in? When would you like to purchase your next vehicle? Are you planning on leasing or buying?
Sampling	Consumer packaged goods (CPG)	Street address	What product are you interested in? How many people are in your household?
Download a white paper, sign up for a webinar	Business to business (B2B)	Email, Work phone, Phone number, Company name	How many employees do you have? What product are you interested in? When would you be looking to evaluate the service?